TRU Recognition is a specialist Recognition Technology Platform company. According to the research organisation Cognilytica, Recognition Technologies are best described below.

"We define the recognition pattern as using machine learning and other cognitive approaches to identify and determine objects or other desired things to be identified within some form of unstructured content. This content could be images, video, audio, text, or other primarily unstructured data that needs to have some aspect within it identified, recognised, segmented, or otherwise separated out into something that can be labeled and tagged.

The primary objective of this pattern is to have machines identify and understand things within otherwise unstructured content. Recognition is a very well-developed pattern and through machine learning, computers have gotten really good at it. The recognition pattern is one of the most widely used and adopted of all AI use patterns."