TRU Platform
There are many challenges slowing the adoption and democratisation of vision-based AI. These issues are solved by the TRU Recognition Platform & Marketplace.

Recognising true value for our customers, responsibly.

TRU Recognition is a specialist Recognition Technology Platform company. According to the research organisation Cognilytica, Recognition Technologies are best described below.
"We define the recognition pattern as using machine learning and other cognitive approaches to identify and determine objects or other desired things to be identified within some form of unstructured content. This content could be images, video, audio, text, or other primarily unstructured data that needs to have some aspect within it identified, recognised, segmented, or otherwise separated out into something that can be labeled and tagged.
The primary objective of this pattern is to have machines identify and understand things within otherwise unstructured content. Recognition is a very well-developed pattern and through machine learning, computers have gotten really good at it. The recognition pattern is one of the most widely used and adopted of all AI use patterns."
Market challenges we address
- Maximising Trust
- Realising required Business Value
- Privacy & Ethics Concerns
- Decision Support & Accuracy
- Sustainability Impact of Al
- Scaling Vision-Based Al
- Delivering & Measuring Incredible Experiences
- Deployment Complexity
- Vendor Lock-in

TRU Recognition decision support
- Multi-Factor Recognition
- Cumulative Confidence
- Multi-Engine Correlation
- Composite AI
- AI Model Calibration
- Business Process Optimisation
- Optimised Video Streams for each AI Engine
- Optimised Field of View
The TRU Recognition Platform= Responsible Recognition
TRU Recognition’s unique approach to responsible AI focuses on protecting the privacy of people. Access is tightly controlled by an independent Privacy function.
TRU Face Redaction
TRU Face Redaction
Faces in a video stream are blurred or pixelated in real-time.

TRU Body Redaction
TRU Body Redaction
Full body blurring or pixelisation.

TRU Body Segmentation
TRU Body Segmentation
Full body segmentation and redaction (i.e. Ghosting).

TRU Visualisation Avatars
TRU Visualisation Avatars
Provides a privacy safe environment. Avatars mimic activity. Location replica.

Book a demo today!
See for yourself how TRU Recognition can transform your operation or contact us for further information.