TRU Story

Recognition Technologies are changing the world. The benefits are significant with TRU Recognition leading the way.

Empowering Organisations with Ethical and Real-Time Insights

The TRU Platform optimises and analyses data specific to real-time needs. It’s the only platform able to leverage and scale existing infrastructure into something far more powerful and accurate.

Privacy and ethics considerations have always been at our core. We prioritise responsible recognition, which strengthens every aspect of the value we deliver to our clients and their customers. Our unwavering commitment to ethical and reliable practices ensures that our platform aligns with the highest standards of integrity.

Our Team

Our highly talented team of AI and consulting experts and engineers have developed a world-first recognition platform that elevates decision-making by transforming data into actionable insights.

John McGiffin

CEO & Founder

Robert Pertich

CFO, Director

Jeremy Hofsteede


Kent Ramchand

CTO & Head of TRU Labs

Max Bolkovsky

Chief revenue officer

Michelle Adamson

Head of Privacy & Ethics

Vladimir Ilyash

Head of Product Management and Marketplace

Book a demo today!

See for yourself how TRU Recognition can transform your operation or contact us for further information.